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BUHAY NUTRITION Vitamin/Supplement Branding


Buhay Nutrition was the brand I founded for this project. The concept for this project was to create and design a brand identity for a startup called Buhay Nutrition. The design for the identity included the logo, packaging design, advertisements and website. My role was to create and develop everything from end-to-end which included: graphic design, web design, and design research. 

Logo Sketches



For the logo of the brand, I really wanted to create a design that communicates strength and perserverance based on Filipino culture. The Philippine water buffalo, aka the Carabao, symbolizes hard work and strength in Filipino culture and it laid the foundation for where I wanted to take the logo. 



Logo Mood Board





Packaging Diecuts




Packaging Mock-ups 




Business Cards, Letterhead, and Envelope




Printed Advert and Product Lineup




Advertisements (Posters & Social Media)




Website